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Updated: Jun 29, 2023

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We create supplementary reading lists as a way to give you an insight into the inspirations and thinking behind our monthly stories. These reading lists take you behind the story, revealing the process of its making.



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Archetype → Magician


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June 2023


  • We’ve decided to dig into our collection of archetype playlists. We use these to help us rapidly “get into” a brand persona. Over the years we’ve slowly accumulated and collected these sounds to help us work effectively. Here are a few selections from the Magician playlist.

    1. The evocative emotional power of music is magical. London-based Caribbean-Belgian composer, producer, and musician Nala Sinephro described the making of the album: “I became more focused on the inner workings of the body and created a sonic world that helped me heal.” This kind of music seems to be a sort of soundtrack to memories. It evokes a sense of wonder. 2021, Space 1.8. Nala Sinephro, Warp Records

    2. Another way of looking at narratives found in music, particularly in terms of rhythm and time. In the trance-like state of a repetitive track, someone can be swept away into a fantastical realm. Terry Riley. American composer and performing musician best known as a pioneer of the minimalist school of composition is an ideal example of this altered state of mind. 1964, Composition In C. Terry Riley, A Rainbow in Curved Air

    3. The ability to conjure a narrative through space is another interesting aspect of sound, particularly in terms of vibrations and echo. Hiroshi Yoshimura was a Japanese musician and composer whose music lies mostly in the He is considered a pioneer of ambient music in Japan. His music lies mostly in the genre of Japanese environmental music characterized by soft electronic melodies infused with the sounds of nature. He is considered a pioneer of ambient music in Japan. 1986, Time after time. Hiroshi Yoshimura, Soundscape 1: Surround, MISAWA Home


  • Christopher Nolan’s 2006 award-winning film The Prestige, makes a good point of positioning the wonder of magic as an obsession with deception. It also seems appropriate to us for this MS. As the movie starts with the three steps to a magic trick; also a preface to the structure of the story told in the movie



  • The Magician’s connection to experiences of synchronicity, flow and oneness, with a curiosity about the hidden workings of the universe can also be illustrated through body language or body movement. The dance performance can be another aspect of the magician's personality which is interesting to investigate.

    1. Weaving dreams, walking on air, trying to fly… Gratte Ciel performances are known to be enchantingly beautiful, astonishing and breathtaking spectacles. Part dance, but mostly acrobatics these performing artists move through the air, magically suspended above the crowd below. The Gratte Ciel company’s work tends to live within the relationship between the infinitely large and the deeply intimate; they are masters of the rope, its nature, possibilities, and limits. Like the magician archetype whose state of mind and expertise are vectors of innovation at the service of major aerial projects and the artistic teams that it accompanies in surpassing themselves.


  • In Ben Mendelsohn’s 2012 documentary, Stephen Graham (Professor of Cities and Societies at Newcastle University says “Contrary to the rhetoric that the “Cyber Space” suggests that the internet is some non-physical realm that exists “out there” on its own; it is in fact, very much physical.” This short documentary peeks inside one of the world’s most concentrated hubs of Internet connectivity; illustrating the physicality and scale of the internet. The narration takes on the role of the magician offering us a glimpse of the massive material infrastructure that makes the Internet possible. Hundreds of telecommunications companies interconnect their respective internet networks (known as peering) as well as conventional TDM traffic through numerous meet-me rooms and optical and electrical lines placed throughout the building.


  • Tom Sachs and Van Neistat cor wrote The Paradox Bullets, a film that attempts to help people come to terms with the irrational and to realize that things don't always make sense. The film narrative is mysterious and wondrous; it demonstrates strong perceptional strength, awe-inspiring intuition, charisma and cleverness. In an interview with Cultured Magazine, Tome Sachs said “In school, we learn one plus one equals two, but in the Studio we learn one plus one equals a million. And you can only get that equation of equaling a million when you put the right two wrong elements that combine to make an exponential expansion of energy.”


  • Magician film directors have the ability to frame the world and show us a different side to a story.

    1. Feist’s 2023 music video for Hiding Out in the Open, is clever. What at first seems like just a little fun with a green screen ultimately forces the viewer to ask, which one is the real Feist and which ones are overlays? And that’s what the song is about. Who’s the real you? Which version of yourself are you putting out into the world vs. what are you trying to hide?

    2. Art and film come together easily in the vividly imaginative mind of Michel Gondry. His sets become sculptures—melding art forms to accommodate the vast world of his dreams. Michel Gondry's films, from his music videos to his feature films, employ technical wizardry involving various kinds of special effects, animation and intricate narrative set-ups. He leaves plenty of room for his playfulness and irreverent satire. In this 120min interview at the Walker Art Center; Michel Gondry: unpacks his 2006 film, The Science of Dreams

    3. Dead Man is a 1995 American acid western film written and directed by Jim Jarmusch. The movie, set in the late 1800s, follows William Blake, a meek accountant on the run after murdering a man. He has a chance encounter with the enigmatic Native American spirit guide "Nobody", who believes Blake is the reincarnation of the visionary English poet William Blake.

    4. Tim Burton; Big Fish. The film tells the story of a frustrated son who tries to distinguish fact from fiction in the life of his father, a teller of tall tales. Big Fish was shot on location in Alabama in a series of fairy tale vignettes evoking the tone of a Southern Gothic fantasy.


  • In My Collected Silences, Doron Solomons combine’s excerpts featuring dozens of interviewees in the pause before the beginning of a television broadcast, from which he edits four intense minutes. The video excerpts are the redundant raw materials cut from the broadcast, which usually remain unavailable for viewing. Solomons choose to focus on those idle, marginal moments contrary to common practice – to put them in the limelight and at the work’s very core. Observation of the changing photographed subjects, some familiar and others unfamiliar, introduces a new gaze which had heretofore been absent. Surprisingly, they appear silent and uneasy. Some take a breath in anticipation of the broadcast; others await their turn indifferently and impatiently. Solomons render’s chaff into wheat, refining a new meaning. It is precisely in these moments of wait that the more human aspects of the interviewees seem to be revealed, eliciting identification. These are, in fact, the true moments, the reality behind the pretense and other games underlying the interview situation.




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Our monthly stories are productions looking to connect people to the magic of stories.

We create supplementary reading lists as a way to give you an insight into the inspirations and thinking behind our monthly stories. These reading lists share music, ideas, events and research that connect to our stories.

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Rasa → Adbhutam (अद्भुतं): Wonder, amazement. Presiding deity: Brahma. Colour: yellow Śṛṅgāraḥ (शृङ्गारः): Romance, Love, attractiveness. Presiding deity: Vishnu. Colour: light green


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Archetype → Explorer

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The journey makes you forget yourself; you stop obsessing over the exoskeleton of little parts of yourself and giv e into the unknown. The familiar shells get broken, and you are reborn. You begin to notice the relationship between being and place, human and environment. 


But paradoxically, it is this loss of self that leads you to find yourself; not the version you knew, but a truer, more essential you. The eternal you that remains despite the world rushing by. This is the wisdom of the explorer archetype—one of the Jungian archetypes we use to create characters, whether they are fictional or for real brands and businesses. The rasas—categories of evocative emotions used in our storytelling—that we explored this month are wonder and beauty. 


This reading list will take you through ideas, incidents, people, films, music and research connected to this month’s story, character archetype and evocative rasa.




April 2023


  • 2023, Rick Rubin. Magic, everyday mystery, and getting creative. On Being with Krista Tippet: The flow and the ingredients by which an idea becomes an offering — and life practices which call that alchemy forth. The mystery of it all that can only be named and wondered at — and the ordinary mystery that creativity is a human birthright, a way of being rather than doing, that beckons to us all, in everything we do, from crafting something to conversing to the arranging of furniture in a room. This is where Krista goes with the rock star music producer Rick Rubin. It's not a conversation about the creative process of the many great musicians he's worked with — but a conversation that is for and about us all.


  • 2021, Kravchenko, N., Zhykharieva, O., & Kononets, Y. (2021). Rap artists’ identity in archetypal roles of hero and explorer: A linguistic perspective. Journal of Language and Linguistic Studies: The explorer archetype, also known as the seeker, adventurer and pilgrim, is one of the most culturally popular archetypes that particularly appeal to younger people. The Seeker archetype resides on two principal discursive roles manifesting archetypal motives of wandering along the roads of life and searching for freedom, discovery and the unknown. In this research paper, popular rap artists’ identity in the archetypal role of the explorer is decoded from a linguistic perspective of song lyrics. It’s an interesting short study of how popular music may influence the popularity of archetypes in the collective psyche.


  • 2007, Into the Wild. Sean Penn. Art Linson, Bill Pohlad. Paramount Vantage, River Road Entertainment, Square One C.I.H., Linson Film: This iconic movie is a story about the desire for freedom. It is an adaptation of the 1996 non-fiction book of the same name written by Jon Krakauer and tells the story of Christopher McCandless ("Alexander Supertramp"), a man who hiked across North America into the Alaskan wilderness in the early 1990s.


  • 2020, An Explorative Study of Wanderlust; Examining the desire to travel for the sole purpose of traveling rather than reaching a destination. Emma Bak Nielsson. Copenhagen Business School: Looking back at our times, ‘wanderlust’ is probably one of the cultural phenomena that would define the 2015-2025 decade. What is Wanderlust and what does it drive and is driven by? This study investigates the construct of wanderlust based on the foundation of travel motivation literature and on the existing, however, limited literature on the term. Furthermore, the study considers the possible drivers and outcomes of wanderlust, while simultaneously comparing the construct with the already established concept of tourism xenophilia. It investigates a new and potential travel motivator and further intends to develop a reliable scale based on wanderlust to enable researchers and marketers to explore and conduct possible future research on the concept.


  • 2001, Water music 2. William Basinski. Digital album: The fluidity of water is captured perfectly in this mesmerizing work by Basinski. A one-hour track entirely composed on a Voyetra synthesizer, Water Music is a perfect antidote to stagnant city lives. It's a never-too-present low humming lullaby, caressing the brain and the ears and slowly developing from silence.


  • 2020, Musical Exploration in Everyday Practices. Tiri Bergesen Schei and Elin Eriksen Ødegaard – Identifying Transition Points in Musicking: While music exploration is the process of examining and being curious about sounds, rhythms and instruments, musical exploration refers to musicality and the embodiment of and sensitivity to music as a possibility for expression.



  • 2021, Within the Known: Wonder That Comes from Understanding. Amanda Vick: Is understanding contradictory to wonder? There are two sub-moods of the Adbhuta Rasa (the mood of wonder) in the eastern Rasa theory. The first includes wonder that occurs when there is a lack of understanding of an experience that could be understood. The second sub-mood comes from not understanding experiences that cannot be understood. What is the possibility of understanding leading to or supporting experiences of wonder? To explore the concept of wonder, thirty interviews were conducted in this study.


  • Movies and books touching on space exploration have held appeal over the last century, feeding our collective desire to discover meaning through the lapse of time and place in the greatest possible scale. These films and books chart us through our known world and beyond, following explorers undertaking the loftiest of missions, traveling beyond our planet, solar system and even galaxy to discover our place among the stars.

    1. 2015, Interstellar. Christopher Nolan. Warner Brothers.

    2. 1979, The black hole. Gary Nelson, Walt Disney Productions.

    3. 1968, 2001: A Space Odyssey. Arthur C. Clark. Hutchinson (UK), New American Library (US).




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Archetype → Explorer

Rasa → Adbhutam (अद्भुतं): Wonder, amazement. Presiding deity: Brahma. Colour: yellow +

Śṛṅgāraḥ (शृङ्गारः): Romance, Love, attractiveness. Presiding deity: Vishnu. Colour: light green

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Kalu got into his jeep and started the engine. Scanning the night sky for signs of rain through the windshield, he lit the first smoke from a neatly arranged row of rolled joints lining the secret pocket of his wallet—one for every significant stop in the seven-hour drive ahead. After thumbing through the long list of travel playlists on his phone, Kalu settled for one out of instinct more than reason. Cranking up the volume, and tapping the steering wheel in sync to Led Zeppelin, he set off. It was late and he knew the road would be empty, save the wild elephants resembling moving boulders in low light, the occasional long-distance bus, and the packs of boar and deer dashing across to get to the other side. Only those out for desperate things like love and survival were on the road at this hour.


Kalu hadn’t told Jakie that he was driving over to her that night. Jakie lived a few hundred kilometres away, on the east coast of the island, running the seaside guesthouse that she inherited from her parents. Kalu’s family house was near the southern tip of the island, but you couldn’t quite say it was his home because he was barely there. Kalu lived between the two coasts—giving surf lessons in his family village through the southern season and at Jakie’s when the currents moved east—driving between the houses of his folk and his woman. The road became his home. He knew every bend, every tree, where the sambhur lurked, where the leopard liked to prowl and where it was worthwhile to make a stop and dissolve into the view with a smoke in hand.


By the time Kalu reached his last pitstop, it was almost three am. He inhaled the smoke and looked at the Govindahela peak standing singular and sombre over the tropical flatlands—the only thing resolutely unmoving amidst treetops dancing in the night breeze. This peak always reminded him of Jakie—the one person that he remained inexorably attached to, despite the distance, the temper, the other women and the numerous offers to flee abroad to greener pastures.


In the early days of their romance, Kalu had found it impossible to understand why he couldn’t stay away from Jakie. After all, the promise he made to himself—to never get caged to a wife, kids, and a pot of rice—was sincere. But, ever since he set eyes on Jakie sitting alone, sulking over her resort counter all those years ago, he had not been able to ignore her pull. He had left but always returned with the same irrational devotion that the sand held for ocean currents. He liked her unapologetic moodiness in the sunny tourist town where everyone went out of their way to keep things bright, cheery, and good for business. He also liked that his typically-southern and typically-Sinhala family couldn’t quite digest this brooding Burgher beauty. 


But, what he liked the most was that she never followed him. The handful of times that Jakie had travelled with Kalu to his coast, she had complained, cried, fought, and left early, swearing never to return. (But, she did visit for his brother’s wedding and mother's funeral). Outwardly, she seemed his opposite; he—always cruising easy with an open smile, and she—unmoving and impenetrable with eyes brewing seasonless storms. But inwardly, Kalu knew that she was his anchor—the only one who didn’t try to possess but insisted on guarding his freedom from a coast apart.


Kalu arrived at Jakie’s twenty minutes to sunrise. He showered in a guest room so as to not wake her, and came in quietly like a cat. He puffed the leftover roach from his last smoke while watching her long brown hair frame the solemn face and eyebrows furrowing slightly in their unwearying mistrust against the world. As the sun rose, he climbed into bed and felt for her breasts under the sheets. This was an unspoken ritual they had continued for almost twenty years, from the first time Kalu had climbed into Jakie’s bed at dawn, uninvited but welcome nevertheless. ‘Happy anniversary my storm cloud’, he said in her ear.




The story, all names, characters, and incidents portrayed in this production are fictitious. No identification with actual persons (living or deceased), places, buildings, and products is intended or should be inferred.



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