Studio

Meaningful content

We’ve learned that stories designed to make customers happy, solve a problem, or provide a basic need; are more likely to be meaningful and effective.

Apihappi bean bag, plane, candle, bedroom.

Bedroom, Apihappi bean bag, kid playing with bean bag, wall art, antique door.

Looking in the mirror just before stepping out, there’s a moment when you catch yourself. A moment where you measure the person in the mirror; where you estimate whether the image really reflects the soul within. Does it echo the things you believe in? Can those colours speak your strength? Do those patterns hold memories of the people and the places that are close to your heart?

Rithihi necklase, closeup of the neck, saree.

Rithihi saree, Thaji Dias, woman reflection in the mirror, getting ready, putting on earrings.

Yellow text centred on maroon background. Solar plexus chakra. Power, will, and transformation.

When we write content for a business, whether it be for a website or social media we are giving context to data. We are humanizes information with emotions and desires. We are writing stories about your business, which frames it in a way that is meaningful to your customers.

Create content worth their attention.

FAQs / What kind of content can we commission Public Works to take on?

We work on stories that are standalone projects and yearly contracts. For example, standalone projects can: a short film series, a design for social media to promote the launch of a product collection, a website to drive direct sales, or it could be educational content to build customer loyalty. Whereas longer contracts can be: populating a blog with on-brand timeless stories or creating weekly content for your social media channels. Long-term clients usually benefit from personalized storytelling tools to help their team achieve business goals.

FAQs / What’s your process for creating content?

No matter what format or business, our process always starts with a conversation about who’s telling this story; we build a brand articulation framework (BAF) with all stakeholders involved. This gives us a brand persona—whether your business is you or a group of people—we use a BAF to identify an appropriate voice to narrate the story. This initial process of figuring out the brand persona is short; but, it has make-or-break significance.

Google Review

Positives: Professionalism, Quality, Responsiveness, Value

"We've been working with Public Works for a long time now! Their level of enthusiasm and expertise is unrivalled. Public Works can handle a wide variety of projects ranging from content creation to design. We have always been amazed with their ability to take on the exact personality of their clients/brands."

Etosha Lankatilleke / AppiHappi / Owner

The social and cultural act of sharing stories. Sometimes with improvisation, theatrics or embellishment—uses fact and narrative to communicate something to an audience.

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