Portfolio

Rithihi

Handpicked stories from the Rithihi collection; Plus, the moods, tunes, and inspirations that are shaping our world right now. 

Coining the right voice for Rithihi was very important, as it was a brand that already had a significant follower base. The voice we crafted had to sit right with this existing audience while also capturing a new, younger audience—this was our brief. Once we identified the right voice, it became possible to even communicate complex messages and touch on sensitive narratives that connected to audience emotions.