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Because places are always more than their postcards

The struggle with contentment

Part 1: You don't need a logo to start a business.

Everything is a story.

Our story studio merges storytelling, design, and business acumen to shape brands and direct projects with clear purpose and direction. We use techniques like archetypes and emotional resonance to help clients build compelling brand stories.

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Our story studio

The studio is led by a writer-designer collaboration; Shamalee de Silva and Alain Parizeau. With stories at the center of our work, we operate in the space bridging businesses and their customers.

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Weekly stories to grow your audience

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Creative print assets with guided instructions

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Some weeks we publish a featured story we’ve written or produced, other times, we talk about other authors, designers, and artists whose work also has similar attributes. It could include music, films, publications, artist works, music/playlists, and films. There are things to listen to, look at, think about, buy, and inspire you. We also include some insights we’ve learnt as professionals to help other storytellers and entrepreneurs better articulate their businesses.